Fully Customizable. No Limits.
You have complete access to the entire codebase, giving you the freedom to add, edit, and customize every file to match your company's style and requirements. We provide a clean, modern theme that serves as a flexible foundation you can shape into anything you imagine.
- Design your store your way - Easily customize any template file to match your exact look and feel.
- Build your checkout flow - Design the checkout experience you want when defaults fall short.
- Use simple shortcodes - Drop in menus, sliders, media, and URLs with clean, easy shortcodes.
- Control your customizations - Modify code without worrying about updates overwriting your work.
- Endless flexibility - Build freely with no platform limitations holding you back.
Powerful eCommerce. All Built In.
Deliver a fast, seamless shopping experience with a fully integrated eCommerce system. From product pages to checkout, every part of the buying journey is optimized for performance and conversion.
- Frictionless checkout - Fast, secure, and built with maximum conversion rates in mind.
- Saved shipping addresses - Faster checkout with securely stored customer addresses.
- Stored payment methods - Easy repeat orders with secure cards on file through Authorize.net.
- Fully customizable storefront - Design any layout or checkout flow you want with ease.
- High-performance site search - Fast, relevant results even on small shared hosting environments.
- Real-time inventory control - Accurate stock quantities across all warehouses for reliability.
- Flexible shipping options - Set free, flat-rate, or carrier-calculated shipping per inventory item.
- No-shipping logic - Hide shipping automatically when products or services don't need it.
- Auto-cubing accuracy - Automatically calculates package sizes for accurate shipping quotes.
- Global currency support - Configure currencies and exchange rates for accurate worldwide pricing.
CMS Designed to Publish Faster and Scale Effortlessly
Whether you're launching a simple landing page or managing millions of products, categories, or articles, our CMS is built for extreme speed, clarity, and true scalability.
Publishing Power
- Publish categories, pages, posts, products, author bios, and any other content type with ease.
- No plugins required - Ratals includes nearly everything you need out of the box for fast setup.
- Select or create custom template files and assign them to any URL for full layout control.
SEO & Structure
- Custom URLs, titles, H-tags, descriptions, breadcrumbs, rich schema, open graph tags, image alt tags, and more.
- Choose hierarchical or flat URL structures, automatic canonicals, URL endings, robots directives, and hreflang.
- Advanced 404 logging, media ID embeds, link ID embeds, sitemap controls, and site search integration.
Extremely Fast Loading
- Uploaded images are automatically converted to AVIF and WEBP for highly optimized file sizes.
- Built-in caching with granular controls that let you exclude dynamic or personalized content from caching.
- Achieve perfect Lighthouse scores with page speeds around 150 ms - even on large pages with 100+ images.
Built-In CRM to Convert, Organize, and Retain Customers
Ratals includes a lightweight yet powerful CRM designed to help you capture more leads, recover lost revenue, and keep every customer interaction organized. Track inquiries, automate follow-ups, and understand each customer's journey - without relying on third-party plugins.
- Customer Accounts - Customers or admins can create accounts to manage orders, update shipping information, and securely store payment cards for future purchases.
- Abandoned Cart Leads - View all abandoned carts in one place and follow up with shoppers to recover revenue, improve conversions, and close more sales.
- Join Customer Cart Sessions - View a shopper's live cart in real time, add or remove items for them, and guide the entire checkout process to improve conversions.
- Instant Lead Capture - Collect leads from forms, product pages, and abandoned carts in a centralized pipeline for faster follow-up and improved sales performance.
Built-In Marketing That Helps Your Store Grow Faster
Ratals gives you the marketing power normally found in expensive add-ons and third-party tools. Increase visibility, attract more customers, and scale your brand - all without extra software or recurring plugin costs.
- Get your products seen everywhere - Automatically publish optimized XML product feeds to major shopping engines to expand visibility and drive qualified traffic.
- Increase conversions with richer product data - Add detailed attributes customers search for so your listings rank higher, attract better traffic, and convert more buyers.
- Strengthen your SEO foundation - Edit titles, descriptions, headings, breadcrumbs, schema, Open Graph tags, and alt text to fully control your search performance across every page.
- Improve search visibility site-wide - Use clean URLs, automatic canonicals, robots controls, and optimized sitemaps so search engines can correctly crawl, index, and rank your content.
- Understand your traffic with built-in analytics - Track unique visitors, pageviews, click paths, bounce rates, and referral sources using first-party cookies for accurate, reliable insights.
- Grow sales with a built-in affiliate program - Launch a referral network with flexible payouts for both leads and sales, supported by accurate tracking to expand your reach without added fees.
- Eliminate the need for SEO or marketing plugins - Everything is built in, reducing bloat, lowering costs, and preventing the slowdowns caused by third-party add-ons.
Purchasing Tools That Keep Your Products Accurate and Organized
Ratals gives your purchasing team full control over brands, inventory, variants, warehouses, and shipping carriers - keeping products accurate, costs up-to-date, and fulfillment organized.
Brand & Product Control
- Create and manage brands that automatically display on product pages for cleaner merchandising.
- Standardize brand organization across your entire catalog for consistent customer-facing content.
- Keep purchasing and marketing aligned with unified brand assignments on all inventory items.
Inventory & Variant Management
- Control inventory costs, sales prices, warehouse quantities, media, and availability from one screen.
- Create attributes and generate variants fast with shortcode automation for titles and descriptions.
- Assign variants to categories and products automatically for fast, scalable catalog builds.
Shipping & Fulfillment Setup
- Create unlimited shipping centers to track stock across warehouses, retail stores, or drop-ship partners.
- Support non-stocked drop-ship locations with centers that operate without inventory tracking.
- Set up and manage shipping carriers with live-rate credentials, or add custom carriers as needed.
Enterprise-Grade Security That Protects Your Store 24/7
Ratals includes built-in security defenses that monitor threats, block attacks, and safeguard your data automatically - giving you the confidence to run and grow your business without worrying about vulnerabilities or downtime.
- Block malicious attacks before they start - Built-in protection defends against SQL injection, XSS, and other common exploits to keep your data safe.
- Detect suspicious activity in real time - Automatic monitoring flags unusual logins, brute-force attempts, and abnormal traffic patterns so you can take action fast.
- Stay ahead of threats with instant alerts - Receive immediate notifications for blocked attacks, risky behavior, or potential breaches to ensure nothing goes unnoticed.
- Prevent fraud and unauthorized access - Session validation, device checks, and behavior tracking help protect accounts, payments, and sensitive customer information.
- Reduce worry with continuous protection - Automated safeguards and risk controls run behind the scenes around the clock - no extra security plugins required.
Why Choose Ratals for Your Business?
Ratals brings together eCommerce, CMS, CRM, marketing, inventory, and security into one fast, customizable platform you fully control. No plugins, no limits, and no surprises - just reliable software designed to grow with your business.
Full Ownership
You host the platform, you control the code, and you decide what your store can do.
All-In-One Platform
Run your entire business from a unified system with no fragmented add-ons.
Built for Growth
Fast load times, clean architecture, and enterprise-quality features scale effortlessly.
The free CMS includes all core publishing tools. Upgrade to the Business Suite for eCommerce, inventory, CRM, warehouses, analytics, purchasing, and more - with all updates included.
Want a guided walkthrough? Schedule a demo →