Understanding your unique visitors is the foundation of effective web analytics. In Ratals ERP, you can track each visitor, see the sequence of pages they view, analyze their sessions, and identify which actions lead to conversions. This insight helps you optimize your website, improve engagement, and make data-driven decisions.
Ratals includes a built-in website analytics system that goes far beyond simple visitor counts. It lets you view detailed click paths, session timestamps, referrer URLs, and engagement metrics for every unique visitor - all directly inside your admin dashboard. This eliminates the need for third-party tools while keeping your analytics private and seamlessly connected to your ERP data.
In this tutorial, I'll cover:
You can access Web Analytics in Ratals by going to Admin > Dashboard and clicking on the Total Unique Visitors count. This opens a full analytics report listing every tracked visitor, along with their click path, session details, and engagement metrics.
The Unique Visitors report is a click path report - showing every page a visitor views across all sessions. Each visitor appears as a single record with three key areas:
The Click Path column is the core of web analytics in Ratals. It shows every page a visitor viewed in order, divided into sessions. A new session begins when the user first lands on your site and ends after 30 minutes of inactivity. If they return later, a new "Returning Visit" session begins - all tied to the same unique visitor record.
Each visitor record includes a Total Pageviews count and organizes sessions as:
This structure allows you to visualize exactly how users navigate your website over time - which pages they view, which they revisit, and where they drop off. Analyzing click paths reveals valuable insights: which content captures attention, which navigation paths drive engagement, and where users disengage.
Every pageview includes a timestamp, so you can see how long visitors spend on each page. Longer engagement often signals high interest in content, while quick exits may indicate unclear messaging or usability issues.
Because you can see the full history of a visitor's journey, you can also determine the original referrer site that brought them to your site. In an era where multiple campaigns and platforms compete for attribution, Ratals provides clarity by tying all sessions together under a single visitor record. You can trace the true first touch - whether it came from search engines, social ads, email campaigns, or affiliates - and see how the visitor engaged over time.
Beyond click paths, Ratals tracks detailed engagement metrics for each visitor:
These metrics help you identify which areas of your website are most engaging, which pages drive repeated visits, and where improvements can be made to keep visitors active and interested.
Ratals automatically records each visitor's Referrer URL - showing the site, campaign, or ad that led them to you. This provides insight into which traffic sources drive engagement and which paths lead to repeat visits.
This clear source tracking helps you focus on the channels that truly drive engagement, rather than relying on multi-platform attribution models that often conflict.
Ratals ERP uses a privacy-first approach to identify visitors accurately while protecting personal information. It combines MD5-hashed IPs with anonymous browser cookies to connect returning sessions without storing any identifiable data.
If a visitor clears cookies or changes IPs, Ratals starts a new record - preserving privacy while maintaining reliable session data.
For transparency, include a short note about analytics cookies in your cookie policy. You can reference Ratals' example here: https://www.ratals.com/cookie-policy/.
Collecting analytics is only the first step - real value comes from using that data to make smarter decisions. Ratals makes it easy to turn raw visitor data into actionable insights for improving your website and marketing strategy.
Over time, these reports reveal patterns in visitor behavior - what attracts, retains, and motivates action. With these insights, your team can fine-tune content, site layout, and campaigns for maximum engagement.
Web Analytics in Ratals is part of a complete analytics suite. Other available reports include:
These tools provide a 360° view of your digital performance - connecting marketing, site behavior, and visitor engagement into one unified reporting system. Visit the Analytics section in your Ratals admin panel to explore every feature in detail.
Web Analytics in Ratals ERP delivers actionable insights about your visitors. By combining unique visitor tracking, click paths, referrer data, and engagement metrics in one place - without sacrificing privacy - Ratals gives you the clarity to make smarter, data-driven decisions.
With these insights, you can refine content, optimize navigation, and improve overall engagement - all from one unified system. Web analytics isn't just about numbers; it's about understanding exactly how your audience interacts with your website. Ratals ERP gives you the visibility and precision to do exactly that.
Unique visitors are individual users tracked by Ratals ERP as they visit your website. Each visitor is recorded once, and their sessions and actions are grouped under a single unique visitor record, allowing you to understand their behavior over time.
Ratals records every page a visitor views in order, divided into sessions. A new session begins when a user first lands on your site and ends after 30 minutes of inactivity. Returning visits start a new session but remain linked to the same unique visitor, allowing you to visualize their full journey across your website.
Ratals tracks several engagement metrics including total pageviews, session duration, interactions such as form submissions or downloads, and frequency of returning visits. These metrics help identify which pages and actions drive visitor engagement and retention.
Ratals automatically records the referrer URL for each visitor, showing the site, campaign, or ad that led them to your site. Direct visits are labeled as "Direct." Admin users are excluded from referrer data to prevent internal traffic from skewing analytics.
Ratals combines MD5-hashed IP addresses with anonymous browser cookies to connect returning sessions without storing personal information. If a visitor clears cookies or changes IPs, a new record is created, ensuring privacy while maintaining accurate session tracking.
Yes. Ratals tracks the duration of each session and counts the number of returning visits for each unique visitor. This helps you measure loyalty and engagement depth over time.
No. Ratals includes a built-in web analytics system that provides detailed visitor tracking, click paths, referrer data, and engagement metrics directly in your admin dashboard, eliminating the need for external tools.
You can use insights from click paths, engagement metrics, and referrer data to optimize website navigation, reduce bounce rates, improve content, understand visitor intent, and refine marketing campaigns. This leads to better engagement and higher conversion rates.
Ratals offers a complete analytics suite including bounce rates by URL and referrer, most visited pages, abandoned cart recovery, and more. All reports are integrated into your admin panel for a comprehensive view of visitor behavior.